
Delray Beach is about to jingle all the way to the beat of Rock & Roll! South Florida’s favorite holiday tradition is back — bigger, louder, and filled with more heart than ever!
Billy Cunningham, top South Florida real-estate powerhouse and one of the founders of The Starboard Group, a team of highly skilled real estate professionals and entrepreneurs who also founded The Starboard Foundation, joins forces once again with Daniel Hartwell, the visionary concert producer behind United We Rock Foundation and The International Beatles On The Beach Festival.
The Starboard Foundation and United We Rock Foundation have thrown this event as partners for the past 6 years. Together, they’re turning Old School Square Amphitheater into Santa’s Rockin’ Workshop for the 6th Annual Starboard / United We Rock Toy Drive & Concert — a FREE community celebration bringing together the coolest beats and the warmest hearts in all of South Florida!
This unforgettable evening unfolds right beside the giant Delray Beach Christmas Tree, where the lights sparkle, the guitars wail, and the crowd roars in the name of love, unity, and giving.
THE MUSIC
Headlining the night is the world-class band Private Stock, performing their electrifying “Rock and Roll Fantasy” show — a nonstop journey through classic hits by Fleetwood Mac, Elton John, Journey, Billy Joel, Bon Jovi, Heart, AC/DC, Taylor Swift, Celine Dion, and more! They’ve rocked audiences for four U.S. Presidents and at festivals around the world — and now they’re bringing their arena-style power and pure joy to Delray Beach for one incredible night under the stars.
THE MISSION
Everyone is encouraged to bring a NEW, unwrapped toy to place in Santa’s Giant Toy Box at the front of the stage. Every gift helps bring holiday magic to children and families served by these incredible local charities:
• Delray Citizens for Delray Police
• The Boys & Girls Club
• Roots & Wings Foundation
• Eat Better Live Better
• The Achievement Centers for Children & Families
• The EJS Project
Can’t make it in person but still want to help? Monetary donations are gratefully accepted via Venmo and Zelle, helping us transport toys and deliver joy directly to deserving children and families across South Florida. Every dollar fuels the sleigh and spreads the spirit of giving even further!
BE A VIP ELF!
The event is FREE for everyone, but those looking to add a little extra sparkle can grab a limited VIP experience, which includes:
• A reserved seat
• A complimentary drink
• An exclusive collectible VIP laminate pass
VIP tickets available now at UnitedWeRockFoundation.com and
THE SPIRIT
“This is what the holidays are all about,” says co-founder Daniel Hartwell. “Rock & Roll, community, and compassion — bringing people together to make sure every child wakes up smiling on Christmas morning.”
Adds Billy Cunningham, “Each year, we see the mountain of toys grow higher, and the joy it brings to these kids is beyond words. It’s proof that when our community rocks together, we truly make a difference.”
So dust off your Santa hat, lace up your dancing shoes, and get ready to rock around the Christmas tree for a cause that changes lives — because this December, South Florida will shine brighter than ever!

