AW Spotlight
Cocoanut Palm Cleaners
Valet Dry Cleaning, Expert Men’s Business Shirts and More
By Krista Martinelli
Bob Salerno, owner of Cocoanut Palm Cleaners, enjoys being a part of both worlds in the dry cleaning business – the retail side and the wholesale shirt laundering business. “We launder men’s business shirts for about 20 other dry cleaners in the area,” says Salerno. As someone who’s been in the dry cleaning business for 10 years and worked in sales for twenty years previously, Salerno truly loves what he’s doing.
One of the biggest attractions to Cocoanut Palm Cleaners is their special on men’s business shirts – just $1.89 per shirt. “We are the least expensive for men’s shirts on Dixie Highway,” says Salerno. Doing a great volume of shirts keeps their pricing down.
They offer drop-off and pick-up services. While the majority of their clients are on Palm BeachIsland, they also reach into West Palm Beach, Wellington, Lake Worth and beyond.
Salerno is very proud of his staff, who brings in compliments on a daily basis. “You have to recognize a customer’s name and remember them. It’s very important in a business like this,” he explains. He employs two sisters as Manager and Assistant Manager who are excellent at what they do and know every customer’s name.
Services at Cocoanut Palm include:
- Dry Cleaning
- Shirt Laundering
- Household Items (like comforters and drapes)
- Free Home or Office Delivery
- Oriental & Area Rug Cleaning
- Expert Tailoring & Alterations
- Wedding Gown Cleaning & Preservation
- Leather & Suede Cleaning
While Salerno has been the owner of Cocoanut Palm Cleaners for 1.5 years, he previously owned the chain of UltraCleaners stores. Many of his staff members have been with him for at least five years. They are behind the scenes, operating three large presses. They are dependable and reliable, which helps Cocoanut Palm Cleaners thrive.
Salerno is an active member of the Wellington Rotary Club, acting as secretary and as the PR person for the group. He’s the President-Elect, beginning in June of this year. He enjoys the many professional contacts he’s met and great causes that this club contributes to.
Married to his wife Carri for over 20 years, the Salernos have two college-age daughters. Paige is a senior at UCF and is going for a Physician’s Assistant degree. Jamie is a freshman at FIU and is a journalism major.
If you’re looking for a place that will take great care of your dry cleaning and if you want to support a family-run business, give Cocoanut Palm Cleaners a call!
Cocoanut Palm Cleaners
Valet Dry Cleaning Service
1714 North Dixie Hwy.
Lake Worth, FL 33460
(561) 585-1890
Hours – Mon. – Fri. 7am to 6pm
Saturdays 9am to 2pm