Who hasn’t embarked on a journey to the mountains of North Carolina during the fall season? The experience of inhaling the refreshing autumn air and capturing numerous photographs of the stunning gold, orange, and red hues adorning the trees is unparalleled.
Beech Mountain is one of the charming communities in this beautiful region. Residents and business owners eagerly anticipate the fall season as visitors come to experience the magic that defines their town’s reputation. But in late September 2024, the unthinkable happened. Beech Mountain was caught in the winds of the infamous Hurricane Helene.
Although Beech Mountain experienced damage, it was mercifully spared from the worst impact of the deadly storm. This resilient community is also fortunate to have committed construction crews, firefighters, town employees, and volunteers who worked tirelessly to help it bounce back. While the North Carolina mountains face years of rebuilding, the spirit of its people cannot be broken. And, in Beech Mountain, those spirited residents want you to know their mountains are open and ready to welcome you back!

Celebrate Summer at Blackberry Jam
While fall typically attracts the largest groups of tourists to the North Carolina mountains, there’s much to experience in the summer months. This is especially true in 2025 as Beech Mountain is re-packaging July and August into a vibrant summer celebration, deliciously named Blackberry Jam! The celebration combines the town’s lively music scene, cool mountain temperatures, abundant outdoor adventures, and the sweet tradition of blackberry picking. With live performances, blackberry-themed treats from local restaurants, and monthly farmers’ markets, Blackberry Jam offers a fresh take on summer fun.

Summer Concert Highlights
Blackberry Jam’s music offerings include both free and ticketed concerts:
- Beech Mountain Resort Summer Music Series – Featuring nationally acclaimed headliners such as Red Clay Strays, Jason Isbell, Lake Street Dive, Charley Crockett, 49 Winchester and many more. More than 20 artists are set to perform in the famed series, which draws visitors from across the country.
- Additional Weekend Music Across Town:
- Fridays – Free live music at Famous Brick Oven Pizzeria
- Saturdays – Scenic lift rides at Beech Mountain Resort to enjoy live music at 5506’ Skybar
- Sundays – Free sunset concerts at Fred’s General Mercantile Gazebo and Concerts on the Lawn at Top of the Beech Inn
A Perfect Summer Playlist with Blackberry Flavor
Blackberry Jam coincides with Beech Mountain’s ripe blackberry season, and local businesses are joining the celebration by offering mouthwatering themed specials. From desserts to drinks, these seasonal treats add a delicious twist to the summer experience.
Blackberry Specials – Available July and August:
- Beech Alpen Inn – Rotating blackberry dessert specials
- Slopeview Restaurant – Blackberry pancakes
- Bullwinkle’s Tavern – Rotating blackberry dessert specials
- Brick Oven Pizzeria – Blackberry ice cream
- Fred’s General Mercantile – Lemon cupcakes with blackberry buttercream frosting, assorted blackberry desserts and specialty blackberry wines
- Holy Smokes BBQ – Blackberry BBQ sauce and blackberry cheesecake fudge
- Whistle Pig Pub – Specialty Blackberry Cocktail
- First Chair Coffee Shop – Blackberry drink special
Free Monthly Farmers’ Markets – Fresh and Local
Beech Mountain’s monthly Farmers’ Markets will also offer the perfect chance to savor the flavors of blackberry season. From June through October, on the first Friday of each month, the market pops up in town from 2 to 6 p.m., featuring fresh, locally grown produce, blackberry-infused goodies, artisan goods, and more.

Plan Your Stay
With abundant music, blackberry delights, outdoor recreation, scenic vistas, and crisp mountain air, Beech Mountain offers the perfect summer getaway. Go for the rhythm, savor the sweetness, and experience summer at 5,506 feet like never before.
For more details on accommodations, Blackberry Jam, concert schedules, and local specials, visit www.beechmtn.com.
As they say in Beech Mountain, “Our mountains are open, come on up!”