AW Spotlight
Cups…Frozen Yogurt that’s Hot!
By Krista Martinelli
There’s a new frozen yogurt shop in Wellington, which offers 24 different combinations of flavors and over 50 toppings to choose from. Cups, in the Whole Foods plaza on 441, has a retro-beach atmosphere with pop/dance music and has been receiving “universally positive feedback.”
“We also offer free WiFi which complements our comfortable lounge-like atmosphere and encourages customers to stay awhile,” owners Ed and Dana Alvarez say. And for those looking for a healthy treat, all of the yogurt selections fit into No Sugar Added, Low Fat and Non-Fat varieties. Their frozen yogurt is also infused with pro-biotic Live Active Cultures which are proven to aid with digestion. One of the most popular flavors is cheesecake (No Sugar Added).
Cups is launching a line of fresh, healthy, berry-focused Twisters (like a smoothie) this spring. The Twisters are made in a 20 oz. plastic container with dome lid and will be sold for $6.00. They are available in six new blends, including strawberry, blueberry, blackberry and berries & cream. If you prefer, you can also make a personal Twister by choosing a sorbet or yogurt and then adding your favorite fruit or other toppings to blend in.
Owners Ed and Dana Alvarez enjoy giving back to the community. They have sponsored 20% give-back benefits with various local schools and organizations including the Wellington Ballet, Place of Hope and the Palm Beach Central High School drama department. They are always open to other benefit ideas too.
One of the fastest growing national yogurt franchises, New Jersey-based Cups has over twenty operational stores with more than twenty new locations on the drawing board. The Alvarez family will be opening a 2nd location at the Boca Town Center Mall.
They’ve found their customers to be very loyal, or maybe “addicted” is the right word. Customers provide their email addresses and get $5 back for every $50 they spend.
Parents have been bringing in kids for birthday parties and having frozen yogurt as an alternative to birthday cake. You can join their VIP Club and register for a free frozen yogurt on your birthday.
“We have a terrific staff,” says Ed. It’s really important for the staff to acknowledge everyone who comes in, engage them and remember to say goodbye. Their staff is made up of college and high school students, all with a good work ethic. “We are so impressed with the quality of these Wellington kids,” says Ed.
The shop is very clean and streamlined, with a neat hallway of yogurt choices. Another plus is that they are open from 11am to 10pm at night. Cups is a great dessert destination after going out for dinner.
They opened in September, 2013 after doing a little research on different franchises. “We liked the simple business model, the quality of the product and the vibrant setting,” Ed and Dana explain.
They are enjoying their “down to Earth” Wellington customers. Ed and Dana have an 18-year-old daughter Cristina and 15-year-old son Timmy. Timmy is a lacrosse player, and the whole family enjoys tennis and golf.
Check out their current flavors and toppings on the Cups website. Enjoy 15% OFF when you mention the Cups ad on our website, AroundWellington.com. One word of caution: Once you have your first cup of Cups frozen yogurt, you will be back. Often! Look for our special Cups event with our AroundWellington audience coming soon.
Cups Frozen Yogurt
Wellington Greens Plaza
Right next to Moe’s
Wellington, FL33414
Open 11am to 10pm every day
(561) 333-3134