YWCA Chosen for The Allstate Foundation’s Purple Purse Challenge
The YWCA of Palm Beach County has been selected for the third consecutive year to participate in Allstate’s annual Purple Purse Challenge. To give back, The
Allstate Foundation is donating $500,000 to ignite public awareness and fundraising for charities benefiting domestic violence survivors. The YWCA Palm Beach County, which operates the Mary Rubloff YWCA Harmony House, a shelter for battered women and abused children, was one of 142 domestic violence programs throughout the United States and the only one in south Florida selected for the challenge. The ten charities raising the most money will receive $10,000-$100,000 from Allstate. The Challenge begins at noon on September 2 and ends October 3, 2014, the beginning of Domestic Violence Awareness Month.
“We are dependent upon the community, especially those people who are social media savvy, to donate to the challenge and aid us in earning some of the Allstate funds,” stated Suzanne Turner, YWCA CEO. She added, “This approach to fundraising is a completely new experience for us.” To aid in this effort and to learn more about how one can help, go to www.crowdrise.com/purplepurse-ywcapalmbeach, or www.ywcapbc.org. Donations must be made online.
For additional information, please call the YWCA at 561-640-0050.