The highly acclaimed all-day cafe and lifestyle brand brings its health-conscious menu to the region, promising to establish itself as a community staple
(WELLINGTON, FL) – SEPTEMBER 15, 2023 – South Florida’s leading wellness and lifestyle brand, Pura Vida is excited to announce the debut of its third location in Palm Beach County in the village of Wellington, opening on September 15th. Originally founded in Miami Beach in 2012 as a side passion project by Omer Horev, the brand has since established itself as South Florida’s premier destination for healthy and wholesome eats with an extensive menu that can be enjoyed any time of the day. Pura Vida’s Wellington outpost fills the void for delectable and equally healthy foods in the area, and promises to establish itself as a neighborhood spot where friends, family and neighbors are eager to return to time and again.
“We are thrilled to be bringing our slice of tropical paradise to Wellington. It’s the perfect place to continue expanding our footprint in Palm Beach County and also gives us the opportunity to serve and connect with its neighboring communities of Royal Palm Beach, Greenacres, and Loxahatchee Groves among others. Wellington and its surrounding neighborhoods are the ideal family-friendly communities we wish to immerse ourselves into.”
– Omer Horev, Chief Executive Officer and Founder of Pura Vida
Omer Horev first introduced Pura Vida to Miami Beach in 2012. After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s branding and chic interiors. In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within the community. Since 2012, Pura Vida has created over 550 real careers across the region, and continuing its commitment to a more sustainable world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups. Moreover, and as part of their sustainability programming, Pura Vida also partners with local organizations for composting food waste and donates fertile soil back to local farmers in Miami.
Pura Vida’s extensive menu draws inspiration from family recipes and the Horevs’ travels. Customers can anticipate the brand’s acclaimed quality-driven menu which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.
Pura Vida’s Wellington outpost features 3,100-square-feet of indoor and outdoor seating designed in the brand’s signature Instagrammable aesthetic. Pura Vida’s interiors are characterized by lush greenery, alluring floral accents, and light wooden finishes, as well as the brand’s signature blue umbrellas. Curated to feel like an extension of the Horevs’ home, Pura Vida’s Wellington outpost promises to become a cherished destination for locals.
“We’re really looking forward to tapping into this new market and having the opportunity to create something unique for the Wellington area. I lived in Wellington for a brief period, so this opening holds special meaning to me and feels like a homecoming. Wellington is an exceptional place with people from all over the world, and the equestrian season attracts some of the most vibrant people. I’m really excited to share our brand with both visitors and residents, and bring a touch of Miami’s tropical vibe to the area.”
– Jennifer Horev, Chief Brand Officer of Pura Vida
Pura Vida Wellington is located at 440 S State Rd 7 #200, Royal Palm Beach, FL 33414. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit www.PuraVidaMiami.com
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ABOUT PURA VIDA:
Pura Vida is an all-day cafe established in South Florida offering a balance of nutritious and delectable dishes, sourcing local and organic ingredients, and high-quality proteins. Founded by husband-wife team, Omer and Jennifer Horev, the Miami-based concept provides an extensive menu that showcases a range of raw, organic acai bowls, freshly squeezed juices, superfood smoothies, clean chef-driven salads, wraps, bowls and more. Since its inception in 2012, Pura Vida has evolved into a lifestyle brand, providing a nourishing all-day menu and refreshing dining experience that has quickly become the “go-to” spot for people in the wellness community in the area. Drawing inspiration from Omer’s and Jennifer’s travels, as well as recipes from friends and family, Pura Vida was designed to feel like an extension of their own home with a menu that can be enjoyed at any time of the day. Serving enriching options for breakfast, lunch, dinner and everything in between, Pura Vida is a community of individuals who value health.
The wellness-minded concept strives to make an impact, not just by providing wholesome foods, but by creating a community of people who appreciate locally sourced ingredients, along with creating real careers for hundreds of people within South Florida. Moreover, Pura Vida is committed to making conscious decisions towards a more eco-friendly world. Composting food waste and donating soil to local farms in Miami is a big part of their effort for a better future. Further strengthening the wellness brand’s dedication to the environment, Pura Vida partners with different organizations in the community to participate in quarterly beach cleanups.
Pura Vida currently has 17 locations including outposts in South Beach, West Ave, Edgewater, Miami Design District, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell, Sunset Harbour, Miracle Mile, South Miami, Doha, Qatar, Doral, Miami Shores, and most recently, West Boca and Wellington.
Pura Vida: Fresh. Simple. Sustainable. Locally Sourced.
Another Day in Paradise, where Health is Happiness.
For more information, visit https://puravidamiami.com/
Instagram: @puravidamiami
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