The Royal Poinciana Plaza Appoints New General Manager
Palm Beach Iconic Lifestyle Destination Continues to Anticipate
Consumers Needs with Seasoned Leadership
PALM BEACH – (August 14, 2020) – The Royal Poinciana Plaza, the iconic Palm Beach lifestyle destination is pleased to announce the appointment of Lori Berg, General Manager.
Lori Berg makes her triumphant return to The Royal Poinciana Plaza with over thirty years of professional luxury retail and hospitality experience. Lori played a crucial role in the redevelopment of The Royal Poinciana Plaza, where as General Manager she leased and opened 45 boutiques over 3 years.
Berg has been immersed in luxury fashion since the beginning of her career working in every aspect of retail from inventory management and merchandising to sales, event production and marketing, to day to day operations and talent development. Throughout Lori’s career, she has held a variety of managerial and directorial roles at several highly regarded fashion institutions including Saks Fifth Avenue, Henri Bendel, Neiman Marcus and the Fashion Institute of Technology.
Most recently, Lori served as the Vice President of Retail at The Baha Mar, a resort in the Bahamas, managing their extensive retail offerings, buying for the resort boutiques and was instrumental in leasing Sugar Factory, Vineyard Vines, Tory Burch and Montblanc.
Lori is deeply ingrained in the Palm Beach community and has served on multiple charitable committees through various Palm Beach philanthropic organizations. She was also on the board of the Palm Beach Chamber of Commerce.
Mrs. Berg shared about her new appointment: “The Royal Poinciana Plaza is one of the most respected retail destinations in the country. I am excited to collaborate with the talented team here once again to support our businesses in being as successful as they can be by attracting new customers, fostering relationships with current customers, and maintaining property-wide safety. While I was abroad, I gained experience in every facet of the business including retail buying and merchandising, leasing negotiations, and hospitality. I so look forward to bringing these skills to our Royal businesses and ensuring that The Royal remains one of the most dynamic and exciting properties in the world!”
For more information please visit, www.theroyalpoincianaplaza.com
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 20 million square feet of existing space and an additional five million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.
About The Royal Poinciana Plaza
The Royal Poinciana Plaza is an iconic destination that serves as a jewel box oasis in the heart of beautiful Palm Beach. Built in the late 1950s, it stands today as a landmarked property and one of Palm Beach’s most treasured architectural gems. With 180,000 square feet of retail space and lush, sprawling gardens, it offers a unique international shopping and entertainment destination for indulgence, inspiration, and retreat.
Designed by world-renowned architect John Volk, The Royal echoes some of Europe’s legendary retail destinations like the Palais Royal in Paris. The property has been carefully restored to its original mid-century glamour while remaining true to its retail roots. Its offerings will include a unique mix of luxury retail, fashion, dining and entertainment, along with amenities for both local and international visitors.
Arranged around two beautiful courtyards with outdoor furniture, palm trees and gardens, The Royal provides a destination for guests to enjoy outdoor events, read the paper, sip a coffee, gather with family and friends, shop or dine. For more information, visit http://www.theroyalpoincianaplaza.com/ or discover more @theroyalpoincianaplaza on Instagram.