What’s New at the Gardens Mall
An Interview with Michele Jacobs of the Forbes Company
AW: Why is the Gardens Mall a destination?
We opened in 1988 and have worked for almost 30 years to create an environment that’s inviting and stress-free. We created a calendar of significant events – the series is called “Meet me at the Mall.” Something is always happening at the Gardens Mall.
AW: Tell us about some of your special stores.
We have a robust retail environment. While we do not necessarily have exclusivity when it comes to stores, often the first store opens at the Gardens Mall – like the H&M store. We like to focus on having the best prototype of each kind of store. For example, we have a very special Chanel store, a Stuart Weitzman store, an Eileen Fisher store and a Vineyard Vines. Our Lily Pulitzer store does more business than any other Lily store in the chain. We are known for our signature stores and prototype stores.
AW: Tell us about Valentine’s gift ideas for this year. And Valentine’s promotions too.
See related story in “News & Events” for the gift ideas. If you purchase $200 in Gardens Mall gift cards, you get a $50 Woodhouse Spa gift card. The spa is located just outside of the Mall. If you spend $350 or more and bring in your same-day receipts, you get a complimentary $20 Mall gift card.
AW: Who should you keep in mind for Valentine’s Day?
Valentine’s Day is for everyone, not just your significant other. Think of kids, employees, your Mom. It’s a sweet, special day.
AW: Any new shops coming to the Gardens Mall in the near future?
There is a tremendous amount of new retail shops coming soon. This past holiday season our holiday sales were up, and gift card sales were up. Gift cards are always a great gift – it gives the recipient the opportunity to choose.
AW: Do you think this new administration will help or hurt sales?
We offer great products. We are just going to stay the course and do not foresee any issues.