GOLD COAST PR COUNCIL Announces Nominees for This Year’s Bernays Awards, Honoring Excellence by Local Public Relations & Marketing Professionals
July 21 at Delray Beach Golf Club
GCPRC’s Prestigious Presidents Award Goes to Sandy Collier for Bahamian Relief After Hurricane Dorian
(Boca Raton, FL – May 27, 2020) Debbie Abrams, president of the Gold Coast PR Council (GCPRC), South Florida’s largest independent association of public relations, communications and marketing professionals, today announced the list of this year’s Bernays Awards nominees. GCPRC have given out these awards since 2005 honoring excellence in local public relations campaigns, marketing programs, and media coverage.
The honors will be presented at the 15th annual Bernays Awards Luncheon on Tuesday, July 21, at the Delray Beach Golf Club, 2200 Highland Avenue 33445. This will be GCPRC’s first in-person meeting since February due to the Covid pandemic.
GCPRC will present Bernays Awards in 13 categories, nine of which are competitive and four selected by the nonprofit organization’s board of directors.
Only one award is ever announced in advance, GCPRC’s prestigious Presidents Award, which is given to a person or organization for truly outstanding performance. This year’s Presidents Award goes to Sandy Collier of Hey Sandy! PR & Communications in Wellington for her amazing work on behalf of evacuees from The Islands Of The Bahamas following the deadly and destructive ravages of Hurricane Dorian, including organizing a special dinner and breakfast to help ease their agonizing stress.
Previous winners of this award include the South Florida Sun-Sentinel for its brilliant and sensitive coverage of the Parkland school shooting and the ongoing aftermath/2019; Elizabeth Kelley Grace and Julie Mullen of The Buzz Agency/2017; cultural reporters Rod Hagwood (Sun-Sentinel), Jan Sjostrom (Palm Beach Daily News), and Leslie Streeter (Palm Beach Post)/2016; publishers John & Margaret Mary Shuff (Boca Magazine)/2015; Florida Weekly and The Coastal Star/2014, etc.
The nine competitive Bernays Award categories and nominees are:
Nonprofit Project or Campaign
+ Loggerhead Marinelife Center – Unwrap the Waves
+ The Buzz Agency – Boca Helping Hands + The Old Truck
PR Campaign/Large Company or Firm
+ BlueIvy Communications – Karting Miami Grand Opening
+ Labor Finders International – National Shutdown: Labor Finders Helping Government Workers Pay Their Bills
+ Moore – Holiday in Paradise/City of WPB
+ Moore – Vision Zero/City of WPB
PR Campaign/Small
+ Katnip Marketing – Susan Goldfein Awards
Crisis Communications
+ Food For The Poor – Bahamas Crisis, Post-Hurricane Dorian
+ Lion Country Safari – Weathering the Storm: Managing Communications with Lightning and Tragedy Strike
+ Loggerhead Marinelife Center – Protecting LMC Against Hurricane Dorian
+ Otero Communications & PR-BS – Jerome Golden Center Bankruptcy & Closure
Social Media Campaign/Nonprofit
+ Cultural Council for Palm Beach County – MOSAIC
+ Florida Atlantic University – Tyler Cameron, Will You Accept This Rose: A Social Media Campaign Highlighting FAU’s Most Popular Bachelor
Social Media Campaign/Corporate
+ Labor Finders International – Best of Staffing 2019 Double Diamond Winners
+ The Buzz Agency – The Brazilian Court
Special Event
+ BlueIvy Communications — Maccabi Fun Run, South Florida
+ Constitutional Tax Collector, Serving Palm Beach County – FTCA Executive Training Series
+ Cultural Council for Palm Beach County – Florida’s Cultural Capital in NY
+ Food for the Poor – Annual Rafe Cochran Golf Classic
+ Hey Sandy! PR & Communications – Authentic Bahamian Christmas Breakfast
+ Moore – HIAF Industrial Hemp Road Tour
Marketing Material/Print
+ Clerk & Comptroller, Palm Beach County – Your Guide to County Finances, Fiscal Year 2018
+ Cultural Council for Palm Beach County – Communicating Culture through Collateral: A Brochure for the Traveler
+ Labor Finders International – 2019 Spring TAC ‘Time IS Money’
+ Maureen O’Sullivan – The Palm Beach Police & Fire Foundation Newsletter
Marketing Material/ Digital
+ BlueIvy Communications –Digital Joy Campaign Launch
+ Clerk & Comptroller, Palm Beach County – ‘Don’t Click That’
+ David Dipino – ‘You and Your Doctor’ Radio Show
+ Labor Finders International – LAMB 3-Year Anniversary Cup Challenge
In addition, two other Board selected awards will be announced at the Luncheon: PR Star, which goes to a person or organization that made an extraordinary splash last year, and the Founders Award, which goes to a person or organization that has made a lasting contribution to GCPRC. A Judge’s Award, selected by the 2020 judging panel, may also be given.
Tickets to GCPRC’s Bernays Award Luncheon are $45 for members and $50 for nonmembers. They are available for purchase online at www.goldcoastprcouncil.com.
For more information about the Gold Coast PR Council and its monthly lunch meetings and special events, please visit www.goldcoastpr.council.com.