The Wellington Chamber of Commerce And Small Business RoundTable Presented Another Successful Social Media Marketing Workshop To Business Owners
The Small Business RoundTable presented their third session of a six part
series Thursday evening, April 25th, at Lake Wellington Professional Centre, 12230 W. Forest Hill Boulevard in Wellington, Florida. This was a hands on, instructional session focused on learning how to utilize the social network Facebook as a powerful, cost effective marketing tool to increase business revenue. Participants were required to have an active business Facebook page. The evening started with a mixer where people enjoyed food and wine as they socialized with their peers. The attendees then sat at a round conference table, rolled up their sleeves, took out their note pads or computers and focused on the lesson. The event was sponsored by Ivan Velasquez of TSG Realty who recently opened his new real estate services office at the LakeWellingtonProfessionalCenter.
The speaker/instructor for the evening was Alexandra De Armas of Simply Shmily and A Horse Box. Her credentials include many years of experience in social media marketing and a decade of experience in business relations, corporate and organizational communications, brand management, marketing, editorial writing, and event planning. The industries she has worked in include the following: financial, insurance, fitness, retail, beauty, entertainment and real estate, both in business-to-business and business-to-consumer practices. De Armas states that she helps maximize media potential for brands through traditional public relations as well as through digital publicity and social media such as Facebook. Her goal is to get messages out to the consumer via the proper media in order to help build a brand and boost sales.
De Armas began the session by providing a brief history of Facebook which was impressive regarding the reach the network has and all of its capabilities. She then explained all the back-end features and what they do. With her computer and Facebook pages visible on a flat screen tv, she showed exactly where they are located on within the account. De Armas then discussed and demonstrated how to utilize these features to increase visibility to the business’s target markets, create “likes”, and boost sales. She explained several successful marketing strategies she uses for her business accounts including the psychology behind them. Considering she recently started up five new Facebook accounts that gained 1,000 “likes” each within 6 months (without paid advertising) – everyone paid close attention to her strategies.
Overall, the session was informative, relevant, interactive and well received by the attendees. There were many questions which De Armas answered during and after the workshop.
The next session of the Small Business RoundTable will be Thursday, May 23, 2013 held at the same location and time. That session will focus on Pinterest and the speaker will be Amy Panzer of Think Big Media Productions. Attendees will again be required to bring their computers because this will be a hands-on session. They will also need to have an active business Pinterest account in order to enroll.
For more information about the Small Business RoundTable, contact Michela Perillo-Green at 561.792.6526 or write to info@wellingtonchamber.com. Also, visit the new Wellington Chamber of Commerce website at www.WellingtonChamber.com to register for the next session of the Small Business RoundTable. Seating is limited and those interested in participating are encouraged to sign up early.
Press Release From: The Wellington Chamber of Commerce
Regarding: Small Business RoundTable – April 25, 2013
Today’s Date: April 28, 2013
Written By: Monica Kallas – SharpShooter Marketing Group
Photograph By: Monica Kallas – SharpShooter Marketing Group