MEET NCOGNITO FITNESS
www.ncognito.com
by Helen Strauss/ Photography by Gonzalo J. Nunez G25 iNC Photography
Like a breath of fresh air, this fitness center is more than just a gym. It’s a place one can go to improve one’s entire lifestyle. With comprehensive plans catered to an individual’s physical goals, Ncognito is a unique business that is personal. It is all about you.
The idea for Ncognito was born years ago when owner Marcus Nisbett lived in New York. After a bad car accident in which he suffered serious multiple injuries, Nisbett had to undergo rehabilitation. Throughout his recovery, however, he became increasingly fascinated with the process of rehabilitation and the way the body works. He realized that fitness doesn’t have to be only cardio and strength training. He experienced first-hand how flexibility, stretching, and massage lend a major hand in helping the body to recover. He wanted to learn more and decided to go to massage school. Motivated by all he had gone through, Nisbett subsequently created a business plan for a new type of fitness center, which would have the essential high-quality exercise equipment, but would also incorporate massage and nutrition in a minimized space. After moving to South Florida to be closer to family, Ncognito was founded in Wellington in 2007.
Marcus is extremely thankful to his clients and attributes his success to their positive word-of-mouth referrals. His dream to expand to other locations within South Florida has now become a reality. NCognito is now offering their unique experience to the downtown West Palm Beach area. This new facility, located on Clematis, opened this past summer to rave reviews. West Palm Beach offers exposure and flexibility to the doctors from nearby hospitals, public defenders from the courthouse and other professionals that have spread the word to their peers and family members. Marcus also expanded his massage therapy packages while still offering nutrition, meal planning, cooking classes and of course personal training. Members can choose from either a class environment or one-on-one sessions, depending on what they feel will benefit them the most.
Their success can be attributed to the fact that they have proven that personalized service makes all the difference when it comes to health and fitness. Ncognito has been invaluable to so many because, as Nisbett points out, “We’re not your typical facility. Some people call us a gym, some call us a massage spa. We’re not like anything else that’s out there.”
Best said in his brochure, “Living Ncogito is a journey, a daily dose of camaraderie, a sanctuary in your busy world – Ncognito is a lifestyle. We are a boutique health studio that believes in using fitness, massage and nutrition as the foundation of a healthy, happy life. Whether you are looking to embark on a transformational journey, escape the stresses of everyday life or learn how to make smarter food choices – we have something for you.
“Everyone’s path to health is a matter of asking the right questions,” Nisbett says. And Ncognito has just the answer.