BUZZ ON BUSINESS
by Peter Wein
Shop Locally!
The countdown is on. It’s now the beginning of June. Almost half of 2009 is in the past. Believe it or not, those autumn and winter holidays will be upon us with the blink of an eye. Well, at least the retail industry will be promoting picnic goods, vacations, religious holiday events, dining out and of course the “Holiday Season” specials for Christmas, Chanukah and Kwanza. I have always been an advocate of local shopping as a way for us to keep those important dollars in the community. It helps us maintain that quality of life we expect to have. We all know how quickly businesses can disappear in these trying times. Save on fuel and time! Stay local when you can.
Now, here’s something I think is great for our local business owners as a vehicle to attract new and return customers. We all know how costly it can be to get customers to call in an order or even to walk through your doors. Well, how about an affordable and effective way to let new businesses and importantly- new residents, know about you at a ridiculously inexpensive cost? There is a new service in the Wellington area known as ‘Welcome Home.” It is sort of a combination of Welcome Wagon and a contact database that automatically can help you schedule follow up communication with those newbies to the area. Instead of spending thousands to hire additional employee to labor this task, for a low monthly fee, Welcome Home gets your information out and helps you stay in touch and connect with your new customer.
I won’t go into all the details, but I recommend this concept as an add-on to your advertising budget. Customers look at print. Customers look at online advertising, now more than ever before, including this online magazine and other web sites including W4CY Radio’s web site. People are simply spending more of their time at their computers. The Welcome Home concept will be another major force in the local area for attracting consumers to the businesses involved. If you have the curiosity and the desire to stay afloat, contact me and I can pass along the information on who to contact. I can be reached at pdwein@mybnetwork.com or at 561—827-4223.
So summer is here. Vacations are aplenty. The beach is always a favorite of mine when staying in town. Let’s take care of each other. Enjoy shopping in the Wellington area for your needs. Remember the Mall at Wellington Green is right here. Don’t forget all those little strip centers with some great stores. We have just about everything you need for recreation and our daily lives. I will be shopping in the area and I hope to see you somewhere “Around Wellington” this summer.
Peter Wein, a business professional who is very active in the Western Communities, is also the managing member of the B Network. To contact Peter, email: pdwein@mybnetwork.com or call him at (561) 827-4223. Tune into Peter’s Livingroom radio show on W4CY radio, www.w4cy.com or visit his network at www.mybnetwork.com.