Komen Florida Launches “BigWigs on the Front Lines” Six-Week Fundraising Campaign Leading Up to October’s Breast Cancer Awareness Month
West Palm Beach, Fla.– At Susan G. Komen Florida, nothing is more important than saving a life. As the first call those touched by breast cancer make, the organization is partnering with other first responders and community leaders in a shared sense of purpose through their BigWigs on the Front Lines fundraising campaign from September 16 to October 25, 2019.
Community supporters interested in participating, can join early registrants Lt. Patricia Brown, Anne Todd, Beth Ann Pasquale, Matthew Goldstein, David Hubert, Eden Weiss, Chief Michael Gregory, Luke Pingleton, Zachariah Merschdorf, Ben Durgan, Patricia Gardner, Shawntoia Bernard and Officer Kassandra Placeres, as they add another component to their already amazing reputation of being real-life superheroes. In addition to their day jobs, these BigWigs will be hard at work encouraging friends and colleagues to support their efforts by raising funds for life-saving education, screening, and treatment services provided throughout Florida.
“These individuals risk their necks, and some their lives, each and every day to protect and serve others,” said Kate Watt, Susan G. Komen Florida Executive Director. “They know first-hand the effects of a breast cancer diagnosis; many having experienced it through friends and family members. As the first responders to breast cancer, we have just a small taste of what they do to help those in need. We are excited to join forces to create an impact in our community and to continue to help our friends and neighbors.”
Fun is guaranteed in the BigWigs campaign with plenty of opportunities for friendly competition in communities across the state as competitors don their pink wigs while fundraising to help save lives. Each participant is challenged to raise $1,000 or more to support breast health programs and services in Florida, and along the way they will be treated to plenty of prizes, incentives, and opportunities to boast for the winners of top fundraiser, top team, most donors, or most creative BigWigs campaign.
While BigWIgs are having fun, the reason they are fundraising is that breast cancer continues to affect 1 in 8 women at some point in their lifetime. Every two minutes, one case of breast cancer is diagnosed in the United States. This year alone 268,000 new cases of invasive breast cancer are anticipated to be diagnosed in women and 2,600 cases in men. With events such as these Komen Florida is able to make an incredible impact on increasing the current number of 3.8 million breast cancer survivors living today.
For more information on BigWigs on the Front Lines, please visit at komenflorida.org/bigwigs, or contact Kelly Lindsey at (561) 514-3020 or kelly@komenflorida.org with questions.
About Susan G. Komen and Komen South Florida
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Komen Florida is working to better the lives of those facing breast cancer in the local community. Through events like the Komen South Florida Race for the Cure®, Komen Florida has invested over $14 million in community breast health programs in Palm Beach, Martin, Indian River and St. Lucie counties and has helped contribute to the more than $920 million invested globally in research. For more information, call 561-514-3020 or visit www.komenflorida.org.