November, 2010 – MDA Lock-Up

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Contact:             Liz Coffey, Fundraising Coordinator

Muscular Dystrophy Association

 (561) 742-3748 

ecoffey@mdausa.org

 

 

MDA IS PUTTING WEST PALM BEACH LEADERS BEHIND BARS FOR GOOD

 

[WEST PALM BEACH, FL, OCTOBER 29, 2010]— The Muscular Dystrophy Association will be hosting the West Palm Beach Lock-Up beginning 9 a.m., Thursday, November 4th, at Ruth’s Chris Steakhouse in City Place. At the event numerous local business and community leaders will be volunteering to go behind bars for MDA.

These participants will be raising funds to provide services for local families living with muscular dystrophy, according to the Executive Director of MDA, Brandy Miller.

“The Lock-Up is one of my favorite events,” Miller said. “It’s a great opportunity for community leaders to show their support for all the children and adults that MDA serves. The best part is that they get to take an hour of their day to come out and have fun with other local business leaders all for a great cause.”

Approximately 300 “jailbirds” are expected to participate in the annual MDA Lock-Up.  Representatives from various industries will be present, including city officials, realtors, doctors, attorneys, bankers, and members of the auto and leisure business to name a few.

During the event jailbirds will have the opportunity to continue to raise bail, dine and have a good time set to the music of DJ Carlos Leon from World Class Entertainment,  who will be there keeping everyone motivated and having fun.

As an added incentive, those who raise their bail will get to do a live check presentation during the Annual MDA Telethon in September. Those who raise over $5,000 become eligible to be in the Jailbird All Star Club, which receives national recognition.

Jailbirds are raising bail by receiving donations from friends, family and business associates. Bail for the jailbirds is set at $3,200—the cost to help send four children to MDA summer camp. Last year’s West Palm Lock-Up grand total was over $90,000.  This year, with the incredible support of the Sales Manager Heyden Hernandez of Ruth’s Chris Steakhouse, who is graciously hosting this event, the bar has been raised and the goal has been set at $100,000. The money raised at the MDA Lock-Up will help fund MDA services in Palm Beach County and the Treasure Coast.   

MDA is a voluntary health agency working to defeat more than 40 neuromuscular diseases through worldwide research, comprehensive services and far reaching professional and public health education. For more information regarding the West Palm Beach Lock-Up or MDA please call Liz Coffey at (561) 742-3748 or visit www.mda.org.