October, 2014 – Zelfies at the Zoo

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Zelfies for Boo at the Zoo 2014 

WEST PALM BEACH, Fla.Selfies are hot, but “zelfies” are hotter at the Palm Beach Zoo & Conservation Society during Boo at the Zoo 2014. The Zoo is promoting its popular Halloween celebration by inviting the public to take zoo selfies (“zelfies”) with the decorations and post them on social media with the hashtag #PBZBooAtTheZoo. A random winner will be selected on Halloween, October 31, 2014 to win four VIP guest passes to be used any time this year.

“Parents have always loved taking photos of their children dressed up for Halloween during Boo at the Zoo,” explained Ron Brooks, events manager for the Zoo who thought up the word “zelfie.” “By encouraging zelfies, we can become a part of the conversation in the social media landscape and interact with our guests online!”

Boo at the Zoo begins on October 17, 2014, and goes every weekend with extended night hours on certain days through October 31. The full schedule can be found at www.palmbeachzoo.org/boo-at-the-zoo. The public can follow the Zoo’s social media on Facebook, Twitter and Instagram.

About the Palm Beach Zoo & Conservation Society

The Zoological Society of the Palm Beaches exists to inspire people to act on behalf of wildlife and the natural world. We advance our conservation mission through endangered species propagation, education and support of conservation initiatives in the field. Our commitment to sustainable business practices elevates our capacity to inspire others.